Unisono participates the Customer experience Congress, CEC 2017
Unisono took part in the fifth edition of the Customer Experience Congress, CEC 2017, organized by the magazine Dir & Ge Executive Network, with a conference by Miguel Villaescusa, Sales and Marketing Director.
Its title ¨Keys to the future of customer management ¨, opened a window for his predictions that it would be clients who will determine the percentage of human interaction in each channel within the contact center. Robots, process automation in the front and self-service technology will be the future of customer service, but human interaction will be irreplaceable. In addition to that customer experience is a catalyst for companies’ digital transformation.
CEC 2017 is a Spanish business space of reference to know the latest trends and share knowledge with experts from customer experience and senior management professionals.
The event was attended by more than 200 business managers, both online and offline industries, with the pourpose of sharing successful strategies and discover how to generate brand loyalty and differentiation based on the customer experience.